Atticus told me to delete the adjectives and I’d have the facts.
Harper Lee, To Kill a Mockingbird (1960).
To write many words here would defeat the purpose of this post, which is to highlight the expansion in our popular discourse of both the use of extreme descriptors and their likely associated increasing application to mundane subjects. I am not a brilliant sociologist, so I am not sure exactly why everything is so incredibly incredible these days, although I suspect some of the concepts surrounding the notion of the attention economy (e.g., our increasingly-difficult-to-satisfy need for other people to pay attention to us) may be helpful in answering that question.
Whether this is happening, though, is a more readily answerable question, I think. While the NSA still isn’t releasing searchable transcripts for all of our written and verbal conversations, we do have some proxies. One is the Google Ngram viewer, which allows a variety of queries from the text of all of the books Google has scanned into its system. Another is Chronicle, which allows similar searches of the text of the New York Times. Some results from both sources:
These are incredible times indeed.
Please feel free to share the results of your own queries and suggest your own hypotheses or explanations in the comment section below.